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About Octopus Energy

octopus energy referrals

About Octopus Energy: The UK’s Fastest-Growing Renewable Energy Supplier

Discover How Octopus Energy Is Revolutionising the UK Energy Sector


Octopus Energy is changing the UK energy scene. They focus on green energy, clear customer information, and new technology. Since launching as a start-up, Octopus has rapidly grown into one of the UK’s leading energy providers—delivering affordable, sustainable energy solutions while staying committed to people and the planet.

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Thinking about switching energy suppliers or curious about how Octopus Energy compares? This guide covers everything you need to know—from tariffs and customer service to their renewable energy initiatives.

Renewable energy

About Octopus Energy

Who Are Octopus Energy?

Founded in 2016, Octopus Energy is a forward-thinking UK energy supplier known for disrupting the traditional utilities market with a tech-driven, customer-first approach. Headquartered in London, the company supplies 100% renewable electricity and affordable gas to over 5 million homes and businesses across the UK as of 2025.

Not Just Another Energy Supplier

Octopus Energy isn’t just another power company — it’s a technology company at heart, using its proprietary platform, Kraken, to deliver exceptional customer service and innovate energy distribution. This same platform powers several other energy suppliers worldwide, showcasing Octopus’s influence beyond its own customer base.

Growing Beyond the UK

Octopus Energy has grown rapidly, expanding operations beyond the UK into Germany, Spain, the United States, France, Italy, New Zealand, and Japan, among others. Their mission? To revolutionise energy globally by making it greener, fairer, and smarter — one household at a time.

Powered by Technology: The Kraken Platform

One of Octopus Energy’s greatest innovations is its proprietary technology platform, Kraken. Far more than just back-end software, Kraken is a revolutionary energy management system built to automate, optimise, and transform the way energy is supplied and consumed.

  • Designed in-house, Kraken is the engine behind Octopus’s seamless customer experience and dynamic pricing models.

Green. Fair. Smart. Human

Octopus Energy's Mission to Decarbonise Energy

Octopus Energy is a company with a clear mission: to make the global shift to clean, affordable energy happen faster. They’re actively working to decarbonise the energy system and build a future where renewable power is the norm, not the exception.

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At the core of their business are four guiding principles:

  • Green – All electricity supplied by Octopus is 100% renewable, sourced from wind, solar, and hydro. Their generation arm also invests directly in large-scale solar and wind farms across Europe.

  • Fair – Tariffs are simple, transparent, and competitively priced. There are no exit fees, and loyal customers get the same rates as new ones — a rare stance in the energy industry.

  • Smart – Octopus is a tech-first energy provider. Their cutting-edge Kraken platform automates billing, customer service, and energy distribution, making the entire experience more efficient and scalable.

  • Human – From plain-English billing to award-winning customer support, Octopus puts people first. Their team is UK-based and highly rated, often praised for solving problems quickly and honestly.

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Their efforts are already making an impact: millions of tonnes of carbon emissions are avoided each year thanks to their growing portfolio of renewable energy projects and smart grid innovations. Whether it’s rolling out time-of-use tariffs that reward off-peak energy usage or powering electric vehicles with off-grid solar, Octopus Energy is helping to reshape the energy ecosystem — for good.

Benefits Of Choosing Octopus Energy

100% Renewable Electricity as Standard

Smart Meter Integration & Smart Tariffs

Exceptional Customer Service

Every Octopus customer gets electricity sourced entirely from wind, solar, and other renewables — no need to pay extra for green energy.

Octopus leads the way in time-of-use tariffs like Agile Octopus, Octopus Go, and Intelligent Octopus — perfect for EV drivers and tech-savvy users looking to save money by shifting usage to cheaper, greener hours.

With a UK-based team and one of the fastest response times in the industry, Octopus is frequently praised for helpful, human support.

No Exit Fees or Confusing Contracts

Transparent Billing & Regular Updates

£50 Referral Code Offer

You’re free to leave any time — no lock-ins, no penalties. Their tariffs are refreshingly simple and clear.

Customers receive easy-to-understand bills, regular meter reading reminders, and app updates that help you track usage and stay in control.

Both you and your friends get £50 energy credit when you switch using our referral code — a win-win reward system that keeps growing the community.

Octopus Referrals

octopus energy referrals

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Please note that everything on this website is my own opinion. Do not use my referral code if your intention is to be referred by one of your friends. If you sign up using my referral code, I’ll also earn £50.

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