Why Customers Rate Octopus Energy So Highly (2026)

When people compare energy suppliers, price is usually the first thing they look at. However, customer service, billing accuracy, app features, smart tariffs and overall experience can be just as important.

Octopus Energy has built a strong reputation in the UK and continues to attract new customers every year. But why do so many people rate Octopus Energy highly?

In this guide, I look at the reasons many customers choose Octopus Energy and why it continues to be one of the UK's most talked about energy suppliers.

1. Smart Tariffs That Can Help Reduce Costs

One of the biggest reasons customers switch to Octopus Energy is access to smart tariffs.

These include tariffs such as:

• Intelligent Octopus Go

• Octopus Go

• Agile Octopus

• Octopus Tracker

These tariffs are designed to help customers take advantage of cheaper electricity periods and potentially reduce energy costs.

For EV owners, the ability to charge overnight at lower rates can make a significant difference compared to standard tariffs.

2. Easy To Use Mobile App

The Octopus Energy app allows customers to:

• Track energy usage

• View account balances

• Submit meter readings

• Monitor smart meter data

• Manage payments

Many customers appreciate being able to see their usage clearly rather than waiting for a monthly bill.

The app is particularly useful for households using smart tariffs or electric vehicles.

3. Renewable Electricity As Standard

Octopus Energy supplies electricity sourced from renewable generation.

For many customers, reducing their environmental impact is important when choosing an energy supplier.

While renewable electricity is becoming increasingly common across the industry, Octopus has built much of its reputation around green energy and innovation.

4. Flexible Tariffs And No Long Term Commitment

Many Octopus tariffs offer flexibility and simple account management.

Customers often like:

• Straightforward tariff choices

• Online account control

• Clear billing

• Flexible switching options

This flexibility can make it easier to move tariffs when circumstances change.

5. Popular With EV Owners

Octopus Energy has become one of the most popular suppliers among electric vehicle owners.

Tariffs such as Intelligent Octopus Go are specifically designed around EV charging and can help reduce charging costs when compared with standard tariffs.

As a Tesla owner myself, this is one of the main reasons I use Octopus Energy.

Being able to track charging costs and electricity usage through the app makes managing costs much easier.

6. Referral Credit For New Customers

Another reason many people choose Octopus Energy is the referral programme.

New customers who switch using a valid referral link may qualify for account credit once their switch completes and the programme conditions have been met.

The referral reward can change over time, so always check the latest offer before switching.

7. Customer Service Reputation

Customer service is often overlooked until something goes wrong.

Many customers choose Octopus because of its reputation for:

• Helpful support

• Quick responses

• Easy account management

• Straightforward communication

As with any supplier, experiences vary, but customer service remains one of the reasons people frequently recommend Octopus Energy to friends and family.

Is Octopus Energy The Best Supplier?

There is no single best energy supplier for everyone.

The right supplier depends on:

• Your location

• Your energy usage

• Whether you own an EV

• Whether you have a smart meter

• Your preferred tariff type

• The prices available when you switch

For customers who want smart tariffs, renewable electricity and app based account management, Octopus Energy is often worth considering.

Frequently Asked Questions

Why do people like Octopus Energy?

Many customers like Octopus because of its smart tariffs, renewable electricity, app features, EV charging options and customer service reputation.

Is Octopus Energy good for EV owners?

Yes. Octopus offers several tariffs designed specifically for electric vehicle charging.

Is Octopus Energy cheaper?

It depends on your tariff, usage and location. Always compare current prices before switching.

Does Octopus have a referral programme?

Yes. New customers may qualify for referral credit when switching through a valid referral link and meeting the programme requirements.

Is Octopus Energy worth switching to?

Many customers believe so, particularly those interested in smart tariffs, renewable electricity and EV charging options.

Final Thoughts

Octopus Energy continues to attract customers because it combines smart tariffs, renewable electricity, useful technology and flexible account management.

While it may not be the cheapest option for every household, many customers value the overall experience as much as the tariff price itself.

Before switching, compare the latest tariffs, check which options are available in your area and choose the supplier that best suits your household's needs.

You may also find these guides useful:

• How Much Can You Really Save With Octopus Energy? (2026)

• Octopus Energy vs British Gas, EDF, E.ON & OVO (2026)

• What Is An Octopus Energy Referral Code And How Does It Work?

• Octopus Energy EV Tariffs

  
  

Octopus isn’t just a supplier—it’s a movement toward fairer, greener energy. Ready to join? Use my referral link to get started: https://share.octopus.energy/dusk-foal-263